MJMarg Consulting

MJMarg is a Consulting enabler providing speciality Hospitality solutions through a consortia of industry partners across multiple services & market segments, showcased through a single platform for ease of access, delivery and performance monitoring.
This flexible operating model provides you as a client, the opportunity to customize your solutions based on segment expertise, market reach, complexity of operations and cost of services, creating a Win Win solution all round.

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Who we are

Upaghna Transformation Studio & MJMarg partner with food entrepreneurs, brand founders and investors to transform visionary ideas into sustainable, profitable F&B concepts. From initial concept to multi-location rollout, we build ventures that thrive.

We function as integrated F&B venture-building partners, operating at the strategic intersection where creativity meets commercial viability.

We work across the entire value chain of food business creation and growth.

Our expertise spans concept creation and market positioning, brand identity and experience design, comprehensive kitchen planning with menu strategy, and end-to-end operations including people management, supply chain optimisation and profitability engineering.

Strategic Partnerships

Adukale

An age old Sankethi style of Ready to eat & Ready to cook products, masalas and condiments made following traditional recipes passed across generations. The Sankethi style of cooking is deliciously different and incorporates a blend of tastes from the various states of Kerala, Karnataka and Tamil Nadu.

Old Bangalore

A Quick Service format restaurant delivering fresh foods & a range of Ready To Cook convenience products that help replicate the taste & flavours of forgotten Karnataka recipes in the convenience of your home.

Chefcraft Hospitality LLP (Karnataka)

An end to end Food & Beverage solutions partner specializing in corporate & event/VIP dining solutions in the offsite food solutions segment in Bangalore. The company has an ISO 22000 certified kitchen near Mahadevapura with an installed capacity of over 30000 meals a day and trained manpower to service the requirements of the most demanding clientele, clocking over 30Cr in the last financial.

Services

Design & build from concept to execution in the Hospitality Consulting space

Operational delivery & excellence in mobilising & managing HORECA

Product & process development, recipe management and formulations in the Fresh foods and processed foods segment

What we do

Retail Format Design

We design and execute retail stores, cafés, kiosks and corporate food counters that align with your brand vision whilst maximising operational efficiency and customer experience.

Menu Architecture

Creating clear menu structures with intelligent pricing logic, recipe standardisation and cost optimisation that balances customer appeal with healthy margins.

Operations Systems

Building robust SOPs, vendor management systems and performance dashboards that ensure consistency, quality control and operational excellence across all locations.

Scalable Models

Developing repeatable, franchise-ready formats designed for multilocation rollout, complete with replication manuals and partner enablement tools.

Our suite of Hospitality related services include:

  • Business diligence and Acquisition transition management
  • Hotels, Restaurants & Food processing units – Turnkey Design & build
  • Hospitality, F & B Operations and process management
  • Product development & menu engineering
  • Processed foods formulation & commercialization
  • Equipment import, fabrication,and customization
  • Recruitment and training
  • ISO 22000:2005 – FSMS & HSE process consulting

Our Portfolio

Industrial catering/Central Kitchens
  • Chefcraft Hospitality
  • IISC
  • Kadambaas Catering
  • Hicurry Foods
Hotels/ Restaurants/ QSR
  • Taico
  • EFGH
  • TFL
  • Atithyaa, Bvg
  • Paaji Anna
  • Old Blr for Adukale
  • Neubar
Processed Food Industry
  • Gandhigram
  • DJS World of Health
QHSE/ISO Projects
  • Mensa Foods
  • ⁠Archer Integrated
  • Chefcraft Hospitality

Engagement Due Process

1. Discovery & Alignment

Define your vision, understand target market dynamics, establish price positioning and success metrics.

2. Concept Blueprint

Develop menu architecture, spatial layout strategy and commercial feasibility with detailed P&L projections.

3. Brand & Design System

Create comprehensive visual language, communication frameworks and customer touchpoint design.

4. Operations Engine

Build SOPs, procurement systems, training modules and quality control mechanisms.

5. Pilot & Stabilisation

Provide on-ground launch support, fine-tune processes and optimise based on real-world performance.

6. Scale-Up Strategy

Develop replication manuals, partner enablement models and expansion roadmaps.

Why MJMarg

End-to-End Expertise

Strategy, design, operations and financial modelling unified under one roof. No need to coordinate multiple vendors 3 we handle the complete journey from concept to scale.

Multi-Format Experience

Proven track record across cafés, kiosks, corporate food counters, QSR formats and destination dining. We understand the unique requirements of each format.

Brand + Bottomline Focus

Creative excellence backed by rigorous commercial logic. Beautiful concepts that also deliver healthy unit economics and sustainable profitability.

Execution-First Mindset

We don't just create presentations and reports. We provide on-ground buildout support, vendor negotiations and launch management to ensure flawless execution.

Partnership Model

We function as your extended CXO office, deeply invested in your success. Long-term thinking, transparent collaboration and aligned incentives drive our partnership approach.

Key Team Members

Arvind Gopal

Director

Founder promoter with 25+ yrs of experience in the Food services segment. Key projects handled in Sales & Marketing, Branding & Business Operations, Hotels, Kitchen design & build, managing Client delivery at MJMarg.

Shashikumar R

Sr. Advisor, Strategy & Process Mgmt.

Two decades of experience in leading global orgns like Compass Group, Akshaya Patra Quess Corp, Nando's SA & JLL managing senior roles across functions eventually helming a CEO position. Parallely serial entrepreneur with Electronics manufacturing business and Hospitality consulting which is a passion.

Senthilkumar

Domain F&A

CA Inter – Over 25yrs experience in F&A, bid Centre operations, commercial and business analytics in the Asian & middle east markets. Manages processes/controls at MJM

Brian Thomas

Domain Expert, Operations

Hard core operator with over 25yrs of experience in the fresh foods segment managing clubs, food courts, restaurants, corporate kitchens and large events/VIP gatherings.

Contact Us

Email: arvind@mjmarg.com

Phone: +91 9916011700

⁠Regd office: # 109, 11th cross, 7th main, Malleswaram, Bengaluru - 560003

⁠Chennai office: # 45/2A,F2 Swetha Ruby Sivagnammal Street, Nehru Nagar, Ramapuram, Chennai - 600089